Recent works that have
significantly boosted business metrics
B2B
UX design
Merchants app
Business app
Helping merchants to discover variants of a product
A case study demonstrating how I helped merchants with their discovery issue and contributed to the addition of 2x products to the live catalog.
View Case Study
B2C
UX design
Search Experience
Improving search through
Auto-suggestion
A case study of how I used the auto-suggestion feature to enhance the search experience on the Pincode app.
View Case Study
B2C
Web design
Dashboard
Building a WebApp
for merchants
A case study of how I used the auto-suggestion feature to enhance the search experience on the Pincode app.
View Case Study
From the archives (2019-2022)
B2C
Landing Page
Reducing the returns rate
post purchase
A project that provided significant insights into user perceptions of refurbished items
B2C
Loyalty program
Merchandising
Reducing the bounce rate and increasing
the repeat visits
An analysis of how I mitigated the bounce rate by creating a fully new user experience
B2C
Influencer commerce
Video commerce
Reimagining e-commerce for the next
100mn users in India
A product that organically had a complete redesign that was built with a new vision
B2C
User interface
Widgets
Video
Designing an entertainment destination
for Flipkart users
One of my first UX project where I majorly worked on the widgets and user interface
A visual designer turned UX designer. Some projects that display my visual prowess.
A few user interfaces
Work history
Lead Product Designer
Rapido
Feb 2024 - Present
Senior Product Designer
PhonePe India Pvt. Ltd
Dec 2023 - Feb 2024
Lead Product Designer
Flipkart Internet Pvt. Ltd.
May 2018 - Dec 2023
Senior Visual Designer
Parutti Clothing Studio
May 2016 - Apr 2018
Visual Designer
Crazy Hippos
Mar 2015 - May 2016
Visual Designer
