Hi I'm Rishi 👋
UX design
Driver App
AI Process
Creating a Driver-Led Order Ecosystem to Boost Acceptance
How I reframed an idle-driver problem into a missing mental model, and shipped an Orders Home with preference filters and bottom navigation.
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B2B
UX design
Merchants app
Business app
Helping merchants to discover variants of a product
A case study demonstrating how I helped merchants with their discovery issue and contributed to the addition of 2x products to the live catalog.
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B2C
Web design
Dashboard
Building a WebApp
for merchants
A case study of how I used the auto-suggestion feature to enhance the search experience on the Pincode app.
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B2C
Loyalty program
Merchandising
Reducing the bounce rate and increasing
the repeat visits
An analysis of how I mitigated the bounce rate by creating a fully new user experience
B2C
Landing Page
Reducing the returns rate
post purchase
A project that provided significant insights into user perceptions of refurbished items
B2C
Influencer commerce
Video commerce
Reimagining e-commerce for the next
100mn users in India
A product that organically had a complete redesign that was built with a new vision
B2C
User interface
Widgets
Video
Designing an entertainment destination
for Flipkart users
One of my first UX project where I majorly worked on the widgets and user interface
A few user interfaces
Lead Product Designer
Rapido
Feb 2025 - Present
Senior Product Designer
PhonePe India Pvt. Ltd
Dec 2023 - Feb 2025
Lead Product Designer
Flipkart Internet Pvt. Ltd.
May 2018 - Dec 2023
Senior Visual Designer
Parutti Clothing Studio
May 2016 - Apr 2018
Visual Designer
Crazy Hippos
Mar 2015 - May 2016
Visual Designer
