Hi I'm Rishi 👋

I craft digital products
and experiences

I craft digital products
and experiences

A lead UX designer based out of Bengaluru currently working with Rapido, previously at PhonePe & Flipkart. I create delightful experiences that are easy to use for everyone.

A lead UX designer based out of Bengaluru currently working with Rapido, previously at PhonePe & Flipkart. I create delightful experiences that are easy to use for everyone.

Recent works that have
significantly boosted business metrics

Recent works that have
significantly boosted business metrics

UX design

Driver App

Mobility

Redefining Pickup Accuracy at

India's Busiest Transit Hubs

Redefining Pickup Accuracy at India's Busiest Transit Hubs

UX design

Driver App

Mobility

A case study where I improved pick-up accuracy in the driver app by using image view and street view, which helped reduce order cancellations.

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A case study where I improved pick-up accuracy in the driver app by using image view and street view, which helped reduce order cancellations.

UX design

Driver App

AI Process

UX design

Driver App

AI Process

Creating a Driver-Led Order Ecosystem to Boost Acceptance

Creating a Driver-Led Order Ecosystem to Boost Acceptance

How I reframed an idle-driver problem into a missing mental model, and shipped an Orders Home with preference filters and bottom navigation.

How I reframed an idle-driver problem into a missing mental model, and shipped an Orders Home with preference filters and bottom navigation.

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B2B

UX design

Merchants app

Business app

Helping merchants to discover variants of a product

Helping merchants to discover variants of a product

A case study demonstrating how I helped merchants with their discovery issue and contributed to the addition of 2x products to the live catalog.

A case study demonstrating how I helped merchants with their discovery issue and contributed to the addition of 2x products to the live catalog.

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Weather app image

Weather app image

B2C

Web design

Dashboard

B2C

Web design

Dashboard

Building a WebApp
for merchants

Building a WebApp
for merchants

A case study of how I used the auto-suggestion feature to enhance the search experience on the Pincode app.

A case study of how I used the auto-suggestion feature to enhance the search experience on the Pincode app.

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From the archives (2019-2022)

From the archives
(2019-2022)

B2C

Loyalty program

Merchandising

Reducing the bounce rate and increasing
the repeat visits

Reducing the bounce rate and increasing the repeat visits

An analysis of how I mitigated the bounce rate by creating a fully new user experience

An analysis of how I mitigated the bounce rate by creating a fully new user experience

B2C

Landing Page

Reducing the returns rate
post purchase

A project that provided significant insights into user perceptions of refurbished items

A project that provided significant insights into user perceptions of refurbished items

B2C

Influencer commerce

Video commerce

Reimagining e-commerce for the next
100mn users in India

Reimagining e-commerce for the next 100mn users in India

A product that organically had a complete redesign that was built with a new vision

B2C

User interface

Widgets

Video

Designing an entertainment destination
for Flipkart users

Designing an entertainment destination for Flipkart users

One of my first UX project where I majorly worked on the widgets and user interface

A visual designer turned UX designer. Some projects that display my visual prowess.

A visual designer turned UX designer. Some projects that display my visual prowess.

A few user interfaces

A few user interfaces

Work history

Work history

Lead Product Designer

Lead Product Designer

Rapido

Feb 2025 - Present

Senior Product Designer

Senior Product Designer

PhonePe India Pvt. Ltd

Dec 2023 - Feb 2025

Lead Product Designer

Lead Product Designer

Flipkart Internet Pvt. Ltd.

May 2018 - Dec 2023

Senior Visual Designer

Senior Visual Designer

Parutti Clothing Studio

May 2016 - Apr 2018

Visual Designer

Visual Designer

Crazy Hippos

Mar 2015 - May 2016

Visual Designer

Visual Designer

Subway

Jun 2014 - Feb 2015

Download Resume